Why We Love Trends In Web Design (And You Should, Too!)

Jul 04, 2017

In the internet age, change is constant: whether change is always progress is another matter entirely, but when it comes to web design there’s no denying that we’ve come a long way from the 1990s.

The changes in web design trends are ongoing, however, and there are very few constants.

Like fashion, web design isn’t somewhere you want to fall behind in design trends – not if you’re worried about your image, anyway.

A strong web presence is a vital part of building and maintaining your brand, so here are 5 of the latest trends in web design you need to be aware of:

Why We Love Trends In Web Design

1. Designing for content delivery.
At the end of the day, your website should be designed to deliver relevant content to your intended audience, as smoothly and efficiently as possible. Designing for content delivery is really just designing for user conversion: because if you can serve up relevant, engaging and fresh content that’s targeted to the right demographic, you’re well on your way to converting leads into clients.

2. Big bold type.
This isn’t about the font you use, so much as devoting a significant amount of screen space on your landing page to a single, usually declarative statement. This will most often be a call to action that lets people know what you can do for them: by foregrounding this call in a concise yet eye-catching way you draw leads into consideration from the get-go.

3. The move to conversation.
Increasingly, companies use their web and social media presence to cultivate a conversation with consumers and leads. One way companies do this is through the humble blog, just like you’re reading right now: this more conversational approach to communicating with your target audience can have a real impact in terms of engagement and brand loyalty. In-browser support chat and conversational bots are also growing in popularity, although logistically these tend to be the preserve of larger companies at the moment.

4. Intuitive form-filling.
On a good modern website, any contact forms are easy to access (often being foregrounded or clearly signposted) and are simple and straightforward to complete. The aim here is to maximum your rate of converting interest into action, and so any elements of your design that obstruct that simplicity should be considered for the cutting floor.

5. Cross-device fluidity.
People access the web from all kinds of devices nowadays: PCs, laptops, tablets, smartphones and televisions are some of the most common, but provide far from an exhaustive list. If your landing page and key pages aren’t cross-device optimized (otherwise known as responsive web design) you’re quite simply missing out hugely on conversion potential, but the technology and the expertise is now there to make sure this doesn’t happen.

The internet is such a huge part of most people’s daily lives that companies can no longer afford to neglect their web design.

The difference a well-designed, targeted landing page can make on its own can be astonishing; and now more than ever, there’s help out there to make your website shine.

As experts in digital marketing and design, Blurr Creative are on hand to help: take the first step to maximising your web presence by getting in touch today.

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