What should I Track In Google Analytics? Top 3 Resources

May 23, 2018

What Should I Track In Google Analytics?

We all know Google Analytics does lead the way in providing information about the who, the why and the when of visitors that land on your website, however the question may be what should I track in Google Analytics?

The Google Analytics platform is complex in some area’s and that may be when you need an expert to interpret the data, however by looking at the basics you can figure out where your visitors are spending the most time, the source of traffic to your website and a whole load more.

So are you ready to discover what you should be tracking in Google Analytics?

Let’s go!

First Stop Traffic Sources:

How to get there:

what should i track in google analytics

Traffic sources

By opening the overview you will see the following labels:

  • Organic Search: Visitors arrived at your website via organic search terms.
  • Direct: Visitors who arrived at your website by typing your URL into the search bar.
  • Referral: Visitors who arrived at your website via links from other websites or backlinks.
  • Social: Visitors who arrived from content that you have provided on social media
  • Paid Search: Visitors who arrived at your website via Google Adwords or other digital advertising methods that are paid for.
  • Email: Visitors who arrived from email campaigns that you have sent.

By using traffic sources you will see where your marketing efforts are making the most impact plus where things could be going wrong i.e high spend on Google ads and low traffic.

what should i track in google analytics

Next Stop: All Traffic:

How to get there:

what should i track in google analytics

By clicking on channels you will discover another layer of analytical information that shows all active areas of traffic with clickable links that allow you to drill down on each each channel.

what shhould i track in google analytics

As an example by clicking on the social channel you can see what social platform brings you the most traffic.

what should i track in google analytics

Page Views, Time On Pages and Bounce Rate.

The top columns listed below require a little explaining but here is where to find the information first.

Behavior > Site content > All pages
what should i track in google analytics

What to look for:

Bounce Rate: On average your website should have a bounce rate between 40%- 70% which shows that readers are sticking around and the content is engaging.

Average session duration: The total average session duration for your website will give you a general idea of how long visitors stay on your site but it isn’t nearly as powerful as diving into the average session duration for individual pages on your site.
Unique Page Views: Unique page views provide a useful alternative to basic page views. With unique page views, you eliminate the factor of multiple views of the same page within a single session.

Page Views: Not to be confused with the above, a page view is a single viewing of a Web page. This means that any time the page is loaded by the user’s browser, the number of page views is incremented. If a user visits the same page multiple times within a single session, each viewing of the page will add to its page view count.

By updating and producing meaningful and actionable content you will find that each page will change and visitor numbers will change, on average what you will be looking for is a 2-3 minute page view and of course some will be less (contact us page), however as you can see above this blog post was interesting for readers that nearly 4 minutes was spent reading the content which can only help with generating leads and rising through the ranks in Google.

More resources:
To find out more about Google Analytics and how you can benefit from using the platform check this here.

What Should I Track In Google Analytics?

Hopefully this small guide has helped you discover a little more about Google Analytics, if you want to improve your traffic why not check out our site auditor tool, it’s free and gives you an insight on how your website is actually performing.

Try it here.

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