What is SEO Optimisation?
You’ve probably heard of the term SEO, short for Search Engine Optimisation. Despite numerous articles, blogs and websites dedicated to the subject, many internet users still remain in the dark as to what exactly it is. Here’s your helpful introduction to SEO optimisation, explained in plain terms anyone can understand.
What Is SEO?
SEO (Search Engine Optimisation) is what helps people find your site through search engines by using strategically-placed keywords. Search engines like Google have a ranking system that determines which sites show up first when you search for something, and you want to be #1 (or at least on the first page) when it comes to your niche. However, keywords aren’t the only part of SEO; they’re just the most recognized form of it. Any part of your site can be optimized for SEO, whether it’s your visuals or how you link to other sources and sites.
Why Is SEO Important?
Have you ever tried to find a book in a library with no A-Z labels or markers? Imagine that the internet is one big library filled with billions of books, and you need to find a particular one. SEO is the label system, and the more you clearly define it, the quicker you’ll find the book you’re looking for. The only catch is that the book is one you wrote, and you’re trying to get others to find it. Your website needs SEO optimisation if you’re going to rank among the well-established organizations that hang around in your niche.
Without SEO, it’s like pointing a person in a random direction and hoping for the best. There are tons of other books (sites) out there, and if you don’t make yours shine bright and stand out, the person will just go with whatever other information they come across first. SEO optimisation can be your best friend – or it can be your worst enemy. Do it right, and your site will rise through the ranks. Do it wrong, and you’re going to hide your site away from the people you want to see it.
How Do I Use SEO?
It’s not the simplest thing in the world to do, but it gets much easier once you get the hang of it. There’s tons of material on the internet that will walk you through the process of optimising your site, or you can get a professional online marketing agency to do it for you. The most important thing you can do is be consistent; if your niche has to do with real estate, narrow it down to specific keywords like “Digital Marketing Agency Glasgow” and use them throughout your site, blog posts and more.
Make sure your site is shareable on a wide variety of platforms. Optimising text and graphics for different sites (image sizes, making images clear in both color and B&W) will make it easier for your audience to share your site with others and spread the word. Above all, remember that quality is more important than quantity. Produce SEO optimised content that is worth viewing that people want to share.