Today, search engine optimization has become a major factor in the overall development of strong website etiquette. Whilst in the past it was all about keyword spamming and just making sure your content was not fully duplicate, today you have far more to consider. For example, the world of search engine optimization for mobile devices has become a whole new avenue to go down – and on that many people are struggling with.
However, if you choose to ignore going through the search engine optimization for mobile process then your business is going to miss out on potentially seismic traffic amounts!
Understanding Search Engine Optimization for Mobile
One of the major misunderstandings with search engine optimization for mobile is that it will need a totally separate website. Whilst this is technically true, a good web designer can create what is known as a responsive website design for you. This means that your website chooses dynamically based on the device it is being viewed on what kind of view it will give you.
A mobile design is important for SEO purposes, too, because search engines put massive levels of importance on search engine optimization for mobile.
A website has to be able to be viewed on mobile devices with ease as without it you are going to suffer quite dramatically in terms of search engine rankings thanks to this.
At the moment plenty of data points to the growing rise of mobile devices leading to it being almost as important as desktop web viewing now, so you have to appreciate that search engine optimization for mobile will play a major role for years to come.
As people get used to viewing devices on smaller screens they need easier to navigate webpages, with this being the main reason why search engine optimization for mobile has become so important. it’s like two different websites which run off the same URL, meaning that you need to make sure that your content is both easy to read on a mobile device as well as easy to view on mobile devices.
The Key Factors
If this sounds like too much of a problem to implement, here are the key elements of what makes a good search engine optimization for mobile system;
As soon as you have a mobile version created, you have to submit this information to Google – this will make it easier for Google and other search engines to re-direct people.
Avoid making common mistakes such as unplayable videos, mobile pages which need constant scrolling from side to side and designs which overlap with the posted images.
Keep your resources easy to view by not using the robots.txt file to block out key data. If you do this then you can trick search engines into now believing you are mobile friendly and thus your search engine optimization for mobile will be for nothing!
Remember that it’s best to work with an expert in engine optimization for mobile implemented correctly, allowing consistent improvement in your overall rankings.