Breaking down SEO can be a brutally challenging task, even for those who have been working within the world of internet marketing and online business for many years. Given that search engine optimization is something that never stands still and is always changing, too, it can feel pretty daunting trying to get used to the standards and the quality of performance expected across the board.
For those who want to have search engine optimization explained properly, this should help you understand the basics of what makes it such a critical part of business in the modern era.
The Major Change
However, the biggest change in the last decade for search engine optimization has been the massive, wholesale change in the way that content is created. In the past the quality of your content did not really matter, it only mattered on how many times it was using specific keywords – for this reason many people found good ways to spam keywords and make content rise to the top of the search engines.
Now, a good SEO-rated website will have to;
- Load quickly – under 4s on average for each page.
- Provide valuable insight and content which can easily be shared on social media.
- Create networking opportunities with blogs, forums and social media pages in your industry to get them talking about you and sharing links.
- Be coded right on the backend so the search engines can read it clearly.
The main reason to use search engine optimization as a service is that it will help your business move up the rankings on a search engine. The idea is mainly that you will be making the changes to your website structure, layout and content to make sure it fits with the search engine rules. From having keywords as a basis of your content to creating unique content that is valuable and worth sharing, the level of metrics that come into play when you start a search engine optimization campaign can be massively varied.
Basically, search engines look to promote the websites that get the best level of investigation and enjoyment from readers, using an almost uncountable level of metrics to make these range of dictate where your website will be sitting on the search engines.
It all starts with keywords mainly, though. Whilst the prominence of keywords has died out a huge amount as search engines become more intelligent and respond better to “human” lines of questioning, they still matter. For example using your major keyword in the page title, the URL of the website and in the description and meta sections of your website play an unquestionably important role in how well your business is going to do.
If your business lacks online performance, refine your search engine optimization parameters!