8 Surefire Ways To Tell You Need A Web Site Redesign
Dec 13, 2017
Is It Time?
If your business has been around long enough, then you already understand the importance of having a website. But what if I told you that simply having a website is not enough?
Websites are just like businesses. As markets shift and consumer demands change, businesses either comply or get beat out by more customer-savvy competitors. The same goes for websites. They must evolve with users in order to maintain and grow traffic.
So what can you do to prevent your business from falling behind your competitors?
The most successful businesses keep up online with a Growth- Driven Design, which is an agile approach to Web design that is wholly focused on growing your business and maximizing your ROI.
That’s right. Rally up your Web Designers, round up your Web Developers, call up your digital marketing team and head to the drawing board, because more likely than not, if you clicked to read this blog, you’re already looking for a way to increase your digital sales through a website redesign.
In order of descending importance, here are 8 surefire signs it’s high-time you need a better website:
Sign #8: Your website navigation is a mess
In almost all of the super outdated sites I’ve seen, one commonality is an incredibly confusing website navigation. I’m mainly talking about two things here:
– Small text boxes and links
– Confusing top navigation and CTAs
If it’s not intuitive for users to navigate your site, then it’s time to redesign your website.
Check out the 2017 10 website navigation trends just to see what your missing.
Sign #7: Your website no longer speaks to your target audience
If your website was designed any time before 2014, then there’s a high possibility your site has some pretty old-school designs that may not work for your audience anymore. Details like this may seem trivial, but they can kill sales.
When your website no longer aligns with your target audience’s needs, wants, and values, it’s a good indication you need a new website that does.
Measuring your website’s performance, analyzing your audience’s on-site behavior, and optimizing specifically for those most common audience behaviors is key to online growth and will ultimately lead to business success – both online and off.
Remember buying decisions online are made by the viewer on how you look and what you say and if you are not up to scratch they will move on.
Check out this post on The Buyer’s Journey from Hubspot.
Sign #6: Your website is not mobile-optimized
Without a responsive design website and a strong mobile strategy, you’re actually losing money because a large sector of the users visiting your website are using mobile devices.
48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. Tweet this
Do people a favor and make your website mobile-friendly. In return, they’ll shower you with more website visits and sales.
Sign #5: Your website rankings are Not great
Think back to your middle school days… do you remember learning about the transitive property? No? Let’s go through an example of the transitive property in action:
If Bad web design=bad user experience and Bad user experience=bad search rankings
Then that means that bad web design=bad search rankings It’s true. Your website design and user experience are intricately tied in with your search rankings on Google.
But how can search engines even tell that my website’s user experience is bad?
– Bounce rates
– Page load time
– Page depth
– Customer feedback
– Behavior flow
Remember: great user experience isn’t just about beautiful Web design. It’s about your website as a whole – design, content, functionality – everything.
And great user experience is exactly what it says – an intuitive website experience for the user. This means that your website redesign has to be driven entirely by your target audience. Knowing the ins and outs of your target audience allows you to tailor your new website accordingly.
Check for mobile issues with Google Mobile Tool here.
Sign #4: Your website loads slowly
Your website loading speed can mean the difference between a sale and no sale, and I’m not exaggerating.
40% of people will abandon a web page if it takes more than 3 seconds to load.
With today’s limited attention spans, 3 seconds feels like 3 years, and users neither have the time nor the patience to sit around and wait for your content to load. How do you expect people to convert if they automatically leave your site because it’s slow?
With limitless websites from which they can choose, they’ll simply move on to the next website on the search results page without a second thought.
See how fast you go now by checking Pingdom’s Site Speed Checker.
Sign #3: You can’t update your content easily
How many of you find this scary?
For many business owners, the only way to make website updates is to go into the actual HTML file (i.e., the one above) and mess around with the code. That’s fine if you actually know how to code. But if not then good luck trying to change anything without breaking the site.
The minute you have to deep-dive into your website HTML (or ask your Web Developer to do so) to update something – especially something small – is a very good indication that you need a complete website revamp, or at the very least a new CMS.
There are plenty options out there for you just make sure you trial the CMS and get comfortable with updating content etc before you commit.
Check out Most Use Of’s blog on 10 Most Popular CMS in 2017
Sign #2: Your business has evolved but your site hasn’t
For many companies, a surefire way to tell that business is on the up and up is simple: growth, whether in finances, market share, or overall brand exposure. But as your business grows, don’t forget that your website must grow with it.
Your website should be a reflection of your business and brand, so any change your company goes through must be clearly reflected on your website.
Here are some tell-tale signs that your business has evolved:
– You’ve added more products/services
– Your market has shifted
– Your messaging has changed
– Your logo/branding materials are different
If your site is still stuck in the dark ages, it’s time you start thinking seriously about redesigning your website.
You could get involved with a company that provides Growth Driven Design Services.This is an ideal way of keeping on top of your website in a managed and proactive manner.
Sign #1: You’e not attracting any new leads or customers
And last but most certainly not least, if your website has not done its job in attracting, converting, or delighting website visitors – it’s definitely time for a redesign.
Your website is your #1 business and marketing asset – it should not be left to collect dust while the rest of your business improves and evolves. Treating your website like an afterthought not only appears outdated quickly – it also means you are missing out on valuable, real-time marketing and sales opportunities.
So, to differentiate yourself from competitors and provide real, long-lasting value to your customers, you need to constantly analyze and optimize your website performance to align with your audience’s needs.
Technology changes quickly, and by adopting an ongoing, growth-driven design strategy instead of a one-off website redesign, you are taking the steps to ensure your business remains relevant against competitors online.
Not sure if redesign is required ?, this post may answer some of your questions however choosing the Traditional route or Growth Driven Design (GGD) is something you really need to consider before making that rallying call.
Want to see who is visiting your website?
Our Marketing Forensics Tool can help you close leads quickly and beat your competitors.
Find out more by arranging a call with Tom today.